FLUIX branding
In this project I was hired to lead the creative team in charge of define the naming, logo image and over all look and feel of the brand.
Fluix borns to be the automotive division of ALVEG distribución química, which is a company dedicated to distribute chemical products and prime materials for many industries like pharmaceutical, food processors, petrol etc. As said Fluix is the brand dedicated exclusively for the automotive industrie particularly on the fluids required for production and operation of automobiles, like: wind shield cleaner, antifreeze, DEF, paint solvents, petrol and diesel among others.
At the time we started this project ALVEG all ready has a good reputation on the OEM's and the principal objective of this project was to consolidate and give unique and distinctive image for the automotive division and venture in new markets besides OEM's.
